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Future of e-commerce: There is no doubt that e-commerce has transformed our lives in a way that we never thought was possible. As we continue to embrace this transformation, many of you may wonder what the future looks like for Internet commerce. Even though we are not fortune tellers, a close examination of current trends can help create a picture of what the future of e-commerce looks like.

Let’s look at some of the predictions of where e-commerce is headed:

D2C retail will increase to provide merchants with more independence

Direct to consumer (D2) retail involves manufacturer/producer selling products/produce directly to consumers because they have access to them via the e-commerce platform. Merchants of all sizes are continuously adopting e-commerce, making a shift in the balance of power. They have managed to establish a formidable payment and logistics infrastructure to directly reach the consumers and offer them benefits such as free shipping and discounts.

Social shopping has taken a major hit

Modern-day sellers are able to achieve more than just advertising on social media platforms like Instagram, Twitter, and Facebook. These platforms have evolved to empower customers to order products right within the social media pages.

Facebook, YouTube, Instagram, TikTok, and Twitter have incorporated “Buy” buttons and improved social selling features. As an example, Instagram users can leverage the “Shoppable Post” feature to incorporate product stickers in stories and product tags in posts.

The ability to place an order within social media platforms saves the potential buyer a lot of time, and they are more likely to proceed with the purchase to the end. This increases sales for businesses that have leveraged social media as a way to reach their target audience.

Domestic buyers are looking beyond the borders

One thing that e-commerce has made possible is access to any store across the world without physical barriers. Due to this possibility, more domestic buyers are searching for products beyond their local vicinity. More people prefer to purchase overseas.

The exact motivation for this trend is yet to be explored, but it could come from various factors, including the assumption that overseas products are of better quality. Also, some buyers may be unable to find certain products locally, hence the need to look across the borders.

As an e-commerce entrepreneur, you should focus more on reaching the global market. Taking time to build your global presence would help reach overseas buyers for increased sales.

Order fulfilment has emerged as a major commercial differentiator

Consumers are more likely to buy from brands that not only offer superior quality products but also have a good fulfilment rating. Fast and free shipping has become a major competitive differentiator as brands seek to set themselves apart.

Free shipping does not mean that the seller always incurs the cost of shipping. Brilliant pricing and marketing strategies have been observed to go a long way in creating the impression of free shipping. For instance, buyers may be required to purchase up to a certain quantity for them to qualify for this offer. As the buyer receives a discount in the form of free shipping, the seller benefits from increased revenue that helps offset most costs.

These are the major trends of the many changes observed in the future of e-commerce. Understanding these trends helps you tell in advance how you should structure your online business.

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